Singer stops making $1 million Porsches and switches to higher profit models


The California restoration company has suspended orders for its iconic million-dollar Porsche 911-based model as it prioritizes even more profitable versions.

Legendary US Porsche restorer Singer has announced that order books for its range of million-dollar modified 911s are closed indefinitely – as the company pushes even pricier upgrades to the front of the queue.

Singer has established itself as a leader in restored and modified Porsche 911s over the past decade and says it won’t be building any of its $650,000 ($930,000) “Classic” models for the foreseeable future.

Instead, the Californian company is focusing on its upcoming “Turbo Concept” – a modern interpretation of the iconic Porsche 930 Turbo from the late 1970s.

Expected to cost at least US$750,000 (AU$1.07 million) – excluding taxes and the price of the donor car – the Turbo study will be Singer’s most expensive model to date.

Singer Classic North Island Commission in New Zealand

In an interview with the British publication top gearSinger Vehicle Design founder Rob Dickinson said his company will shift its efforts towards the Turbo study, with limited production of the classic likely to secure the values ​​of existing cars.

“We actually stopped taking orders for Classic,” said Mr. Dickinson top gear.

“We limited it to around 450 (cars). We have to build a lot of turbos.

“I would like to say that there is a master plan … there isn’t really a master plan. When we started 12 years ago there was no master plan, we invent it over time.

“We’re just trying to be respectful to the guys who buy the (classic) cars. We obviously want to preserve the value of the cars when they change hands afterwards, which I think has more to do with the perception of Singer as a ‘brand’ than with the quality of the cars.”

All 450 examples of Singer’s Classic models were built as bespoke creations for each owner, although sharing the same formula and philosophy.

Based on the 964-generation Porsche 911 – which owners must provide as a “donor vehicle” or starting point – Singer takes the rear-engined sports car and performs a forensic restoration and modification process.

All Singer Classics are designed to recapture the form of the first generation Porsche 911, although significant under-the-skin improvements have been made to bring the engine, suspension and brakes up to modern standards.

Dickinson promises Singer will learn lessons from his Classic production run when building the Turbo study.

“Wheelhouses that make promises that wheels can’t keep was a phrase that kept running through my mind,” said Mr. Dickinson top gear.

“Using this opportunity to brake the car harder, improve mechanical grip and just avoid the iconography and celebrate the great bits… and work on some of the not-so-great bits.

“It’s time to try turbocharging – synonymous with Porsche in many ways.

“To build a refined car, to really chase NVH (Noise, Vibration and Harshness) and – dare I say it – to make the car luxurious and something that makes you feel super good, as well as being fast and super refined, was another challenge for us after the DLS and the Classic, which we have been doing for 12 years.

“Turbo lag has always been a topic of conversation on (original) 930 Turbos.

“This engine (in the turbo study) has no lag at all. Nothing. We could introduce some delay – count three seconds and then it comes, which we might do for fun.”

So far, computer illustrations have been released from two customer orders, one in Wolf Blue and the other in Turbo Racing White with green stripes.

However, with further testing and fine-tuning set to begin over the next few months, the first production turbo study may not hit the road before late 2024.

Jordan Mulach

Jordan Mulach was born in Canberra/Ngunnawal and currently resides in Brisbane/Turrbal. Jordan joined the Drive team in 2022 and has previously worked for Auto Action, MotorsportM8, The Supercars Collective and TouringCarTimes, WhichCar, Wheels, Motor and Street Machine. A self-proclaimed iRacing addict, Jordan finds himself either behind the wheel of his Octavia RS or berating his ZH Fairlane over the weekend.

Read more about Jordan Mulach LinkIcon


Comments are closed.