PLAE invests in an innovation factory to build a new line of premium strength training stands

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PLAE invests in an innovation factory to build a new line of premium strength training stands

Continuing its commitment to developing innovative solutions that enhance human performance, US-based sports performance company PLAE is investing more than $10 million in an 8,000 square foot factory to produce a new line of premium custom strength training stands to build. The new PLAE ICONx racks complement the brand’s high-performance sports flooring systems and global education and coaching platform.

Brett Waits, President of PLAE, advises: “Our goal has never been just to make products, but to create the very best solutions that enhance human performance. This state-of-the-art innovation factory forces us to further develop the industry and improve the customer and user experience in additional product categories with excellence.”

Located on the company’s 9-hectare site, the Smart Factory embodies PLAE’s philosophy that innovation never stops and the pursuit of perfection never ends. As such, it perfects PLAE’s signature customer experience process – called [FORMULA] – which consists of real collaboration with the customer, custom design-build, professional installation and project management.

For exceptional quality, the factory is equipped with high-tech machine tools, robotic welding and fiber lasers from leading industrial machine manufacturer TRUMPF. In the futuristic factory, people, machines, automation and software work together efficiently and precisely.

Shane Gooneratne, Managing Director of PLAE International comments: “State of the art manufacturing allows us to develop specific products for specific applications and have full control over our supply chain, quality, experience and performance.”

PLAE ICONx racks

PLAE ICONx racks are precision engineered from USA-made steel, based on extensive customer instructions and a detailed design process. To enhance both form and function, PLAE offers virtually unlimited combinations and customization of these modular units with liveries, branding, grilles, J-cups, gussets and attachments.

An integral part of the compelling aesthetic is a superior military grade coating that significantly outperforms standard powder coating. Engineered for aggressive training applications, the exclusive ARMR textured satin finish is available in 16 standard color options.

Adds Rich Gray, Executive VP of Sales at PLAE, “We do everything we can to deliver the best products and execute the entire experience like no other. We customize each solution to complement individual training environments; Examine every detail of how they look, work, feel and sound; and skillfully bring our customers’ visions to life.”

PLAE is currently accepting requests for custom ICONx racks and expects to ship products worldwide by March.

“We’re shaping the future,” Promised Waits. “That’s just the beginning.”

Image: PLAE ICONx Racks made in the USA

Click here to contact PLAE about theirs Australasian Leisure Management Entry in the supplier directory.

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