MarketInk: Lorena Ruggero joins the San Diego Foundation as David Ogul succeeds her at Grossmont College

Lorena Ruggero and David Ogul

Lorena Ruggero left Grossmont College in El Cajon after seven years as director of college and community relations to join the San Diego Foundation as director of communications.

She will be responsible for creating awareness about the Foundation’s products, services, programs, and impact on the San Diego community. She will also work with department teams to provide updated information on the Foundation’s initiatives and programs for the community to donors, nonprofit partners, elected officials, parishioners, and other stakeholders.

“As a lifelong San Diegan, I have always admired the San Diego Foundation and its commitment to our region. I am excited to be part of the team and our vision for just, just and resilient communities, ”Ruggero told the Times of San Diego.

Prior to Grossmont College, Ruggero spent 13 years in various marketing and communications roles at San Diego State University and Associated Students at San Diego State University, Inc., a non-profit aid organization of SDSU, and as a lecturer at the School of Journalism and Media Studies. She earned a bachelor’s degree in public relations and a master’s degree in mass communication and media studies from SDSU.

Ruggero’s successor at Community College is David Ogul, a former San Diego Union-Tribune news editor from 2000 to 2011 who has spent the last decade in freelance communications with the California Community Colleges Chancellery, the San Diego Community College District, Grossmont. has spent at -Cuyamaca Community College District, MiraCosta College and National University.

Ogul’s title at Grossmont College is interim college and community relations director. He will oversee public relations, marketing and coordination of special events at Grossmont College.

“I am excited to work with such a dynamic team at Grossmont College that is committed to transforming lives through learning and providing everyone with the tools and support they need to achieve their career and educational goals, and all from a fair perspective, ”said Ogul.

In addition to UT, Ogul reported for the Press-Enterprise in Riverside, California, the Times-Advocate in Escondido, and the North County Citizen. He earned a bachelor’s degree in journalism and political science from San Diego State University.

Naviy Veteran launches nationwide Veterans Magazine

A Navy veteran with no previous publishing experience prepares to launch a statewide, 80-page, four-color glossy magazine in January that she hopes will connect with the more than 165,000 veterans in California.

Melissa Washington, founder of the Women Veterans Alliance, a 400-strong national organization that supports women veterans, said the magazine, called Women Veterans Magazine, will be a directory of resources for retired women veterans and stories on subjects included who are the women veterans.

“No, I have no publishing experience,” Washington told the Times of San Diego. “On the other hand, I had no experience setting up a national organization from the ground floor. And we’re still strong today. “

Melissa Washington

Washington joined the Navy at the age of 18, serving three years in active service and five years in the reserve. She left the Navy in the mid-1990s after experiencing the stresses and strains of a dual-duty family. Her husband stayed in the Marine Corps for 21 years.

She then spent a decade in corporate recruiting and human resources, working at Nissan, Oracle,, Randstad and the 2002 Winter Olympics, followed by four years at LinkedIn in the company’s global corporate meeting and events division.

In 2015 Washington founded the Women Veterans Alliance. Their mission includes supporting veteran-owned businesses and working with other organizations that share the same mission of women empowerment.

“This magazine is long overdue,” said Washington. “There are thousands of veterans out there who are missing out on the many benefits to which they are entitled. Our advertisers are happy to reach this target group. “

The magazine’s release schedule will initially be annual. Approximately 7,500 copies are planned for distribution in California at military bases, military medical facilities, university campuses, and government offices. Some supermarkets, bookstores, kiosks, and airports are said to sell a limited number of editions at a retail price of $ 12.95. Subscriptions and promotional information are available online at

The Women Veterans Alliance will host their annual meeting called Unconference from October 8-10 at the Tropicana Resort in Las Vegas. For event information, visit

Carrie Parker becomes Cordial’s senior vice president of marketing

San Diego-based Cordial, a cross-channel marketing platform for retail brands, has named Carrie Parker senior vice president of marketing.

Carrie Parker

Cordial said Parker will oversee the company’s marketing and communications programs, including digital strategy, branding and demand generation, with a focus on business growth and market expansion. With more than 20 years of marketing experience, Parker previously held marketing positions at Vericast, Kantar Group and American Express.

“We are excited to have Carrie on our leadership team as we continue to pursue our vision of transforming cross-channel marketing and focus on delivering exceptional experiences and results for our customers,” said Jeremy Swift, Co-Founder and CEO by Cordial. “Carrie is a proven leader and a rare marketer. Combined with our strong platform and product roadmap, we are ready to further strengthen Cordial’s reputation and recognition as the most innovative platform on the market. “

“At its core, Cordial is helping brands create more meaningful, personalized experiences with their customers,” said Parker. “Cordial’s platform and mission are both based on a commitment to create authentic connections, which is really something special. Cordial is also at a critical turning point in its growth and I am thrilled to be joining this outstanding team to accelerate our momentum and introduce Cordial and our next generation approach to cross-channel engagement to many more companies. “

Cordial serves a number of high profile retail brands including Revolve, 1-800-Contacts, Backcountry, and Eddie Bauer. The company also recently announced that it is the first cross-channel marketing platform in the digital customer experience category available on the Amazon Web Services Marketplace.

PRSA discusses Rady Shell’s PR strategies

The Public Relations Society of America Chapter in San Diego-Imperial Counties will host “The Scoop on the Shell,” a lunch-and-learning webinar on public relations and media strategies used in the recent launch of the Rady Shell in Jacobs Park were opening a new concert venue in downtown San Diego, Friday, October 8th, from 12pm to 1pm via Zoom.

Speakers include Carrie Jones, Chief Communications Office, and Kelsey Buller, Public Relations Supervisor, both from the Raindrop Agency in San Diego. They will discuss whether the year-round venue on the bay can become a cultural landmark and profit generator that rivals the Hollywood Bowl and the Sydney Opera House.

The state-of-the-art venue, which takes up about a third of the 10.8-acre downtown Embarcadero Marina Park, hosts performances by the San Diego Symphony and others. More than 99% of the $ 85 million construction budget for Rady Shell came from private sources.

The cost to attend the webinar is $ 10 for members and $ 15 for non-members. Participants have the opportunity to win a raffle for two tickets to an upcoming Rady Shell event.

More information is available at

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in the Times of San Diego.

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