Flora ™ debuts in the US with new Flora Plant Butter


Flora Plant Butter brings plant-based culinary inspiration to home cooks

HACKENSACK, NJ, August 6, 2020 / PRNewswire / – Upfield, the world’s leading manufacturer of plant-based spreads and plant butters, today announced the introduction of. unveiled its newest plant butter brand, Flora ™ Flora plant butter in the The United States. Flora plant butter is a vegan, dairy-free, gluten-free and GMO-free plant butter with a rich and creamy taste that consumers can use 1: 1 for baking and cooking, but is made with vegetable oils and without artificial flavors or preservatives. Flora plant butter is packaged in paper packaging rather than plastic, making it a greener choice for consumers who want to reduce their impact on our planet through sustainable food without sacrificing taste.

“Flora is a culinary-inspired premium brand with a rich legacy of cooking experiences from markets around the world and it is exciting to bring this new brand to American consumers,” said Bernice Chao, Brand Management, Flora, Upfield North America. “We are a product that is loved by chefs and can be used by home cooks and bakers who want to spice up traditional recipes with a dairy-free and delicious ingredient.”

Flora plant butter
Flora plant butter is made from a blend of palm, sunflower and rapeseed oils from responsible sources that give it a rich and creamy texture. Like milk butter, it can be used 1: 1 in cooking and baking or spreading without affecting the butter taste or butter performance.

“We are deeply passionate about creating new foods that will change our world because they are better for you and our planet,” continued Chao. “We did just that with Flora Plant Butter. First as plant-based butter, which is a vegan and dairy-free product that offers a suitable option to help consumers meet their nutritional or lifestyle needs, leading the way with 100% plastic-free paper packaging. “

Flora plant butter comes in plastic-free FSC * -certified parchment paper. The product has a recommended retail price of $ 3.49 and comes in both salted and unsalted varieties in 8.8 oz. Brick format. Flora plant butter is now available in selected Kroger stores. For more information, please visit www.flora.com/en-us/floraplant.

* Forest Stewardship Council

over High field
Upfield’s mission is to make people healthier and happier with great tasting, plant-based nutrition products that are better for the planet. Upfield is the leading manufacturer of plant-based spreads and plant butters in North America, with iconic brands like Country Crock®, Country Crock® Plant Butter, Becel®, I Can’t Believe It’s Not Butter! ®, Imperial® and now Flora ™. Upfield is pleased to also be able to offer plant-based Violife® cheese after acquiring Arivia earlier this year. The company leads the way in providing you with better products that taste great and are of the highest quality, and help us accomplish our mission to create a “Better Plant-Based Future”. For more information, visit www.Upfield.com.



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