Clayton’s “behind the build” shopping experience deconstructs the off-site home building process


New series of instructional videos at retail locations in the United States to help make the decision to buy a home easier

Released: October 5, 2021 at 5:00 a.m. CDT|Updated: 25 minutes ago

MARYVILLE, Tenn., October 5, 2021 / PRNewswire / – Clayton Home Building Group®, a national manufacturer of locally built and non-locally built homes, is increasing transparency by showcasing its sustainable, high quality building process in showrooms at retail locations across the country. New “behind the scenes” videos allow Clayton customers to experience firsthand the innovation, efficiency and quality of the company’s building standards, building materials and household products.

Experience the interactive multichannel press release here:

Home Center Stocking Clayton Built® Houses will have interactive QR codes on all models. During a tour, potential homebuyers can scan any code to discover and explore the video series Energy efficiency, sealed construction, structural integrity and installation. This provides customers with the tools necessary to select a floor plan while also discovering how manufactured and modular homes are some of the most affordable, reliable, and beautifully designed home ownership options today.

“Off-site built homes are a modern, high-quality option for anyone looking to buy a home,” said Kevin Clayton, CEO of Clayton. “These affordable homes are energy efficient and stylish, although many people are unaware of the amount of craftsmanship that goes into each design Behind the build The experience underscores the benefits of the off-site home building process for home buyers as they make one of the biggest buying decisions of their lives. “

the Behind the build digital experience is part of the larger Clayton Built® Promises of strength, integrity and accountability. All Clayton Built® Homes are a step above state guidelines and include the following features that improve overall quality, efficiency, and durability:

  • Energy efficiency of the prefabricated house Standards and products with low-e windows, SmartComfort® from carrier® Heating and cooling functions, an ecobee® Smart thermostat and more.
  • Sealed design features throughout the house, including window and door frames, a thermal and moisture-reducing envelope and an airtight foam tape attached to the outer edges.
  • Clayton is improved structural integrity ensures that every house has more floor joists than the standard guidelines, with a significant increase in wood and solid OSB flooring for better floor strength.
  • installation Features that go beyond federal minimum standards, including advanced crimp connections and flexible PEX plumbing tubing, as well as Rheem. with high capacity® Water heater.

To discover and explore the interactive Behind the build digital experience, visit

About Clayton
Clayton was founded in 1956 and is committed to opening doors to better living and building happyness® through home ownership. As a diverse builder committed to quality and durability, Clayton offers traditional on-site and off-site built homes – including modular homes, prefabricated homes, CrossMod Houses, tiny homes, student dormitories, military barracks and apartments. All Clayton Built® Homes are proudly designed, constructed and assembled in America. In 2020, Clayton built 56,240 homes across the country. Clayton is a Berkshire Hathaway company. For more information, visit

*All trademarks are the property of their respective owners.

Media contact
Caitlyn Crosby
[email protected]

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SOURCE Clayton Home Building Group

The above press release is courtesy of PRNewswire. The views, opinions, and statements contained in the press release are not endorsed by, nor do they necessarily reflect those of Gray Media Group, Inc.

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