Boone CEO named Pioneer 2021 by Business North Carolina Magazine | Local news


BOONE – Youngest Boone Area Chamber of Commerce 4 Under 40 Award Winner Richard Campbell joins nonprofit businesswoman Caroline Poteat as two of 21 people named “Trailblazers 2021” by Business North Carolina Magazine across North Carolina. Campbell is operations manager and marketing director for Boone Rent-All & Parties Too, while Poteat is development director for Blue Ridge Conservancy.

Business North Carolina’s official announcement states that the annual feature recognizes successful business owners and professionals under the age of 40 who work in North Carolina cities and towns with populations less than 100,000. They received nominations for talented professionals from Winterville near the coast to Sylva in the mountains. This year’s list reflects a variety of professions including a farmer, banker, cop, and a couple who run an ice cream parlor. Several economic development officials are also profiled. Their efforts bring to life communities in dire need of sponsors and champions.

Campbell was named this year’s winner of the 4 Under 40 Award in the Rising Star category by the Boone Area Chamber of Commerce in May 2021.

As Marketing Director, Campbell has implemented a system for tracking marketing effectiveness and improving scores and reach across every category of social media and marketing. The company’s marketing efforts are now reaching both geographically and demographically enhanced target markets. This has resulted in higher sales revenues and a significantly improved economic impact on their marketing money investments.

Campbell sets a professional example for the company and represents Boone Rent-All & Parties Too in numerous professional organizations. He was instrumental in helping the company cope with the unpredictable economic factors of COVID-19 that are affecting the event-based business and helped stabilize market share and profits and expand the unaffected lines of the company to the organization better support in 2020.

“I’m really honored to be recognized as a trail blazer,” said Campbell. “I think the Boone area is a really special place with a wonderful and vibrant community, and I am honored to be a small part of building and growing this community. We have all worked hard over the past two years and I am surrounded by many other young professionals who are doing everything possible to grow their business, organizations and communities. My accomplishments would not have been possible without my wonderful team at Boone and Avery Rent All, my wife and son, and my friends and family who support and challenge me. I am grateful to be recognized and look forward to seeing Boone and his community grow and thrive. “

Poteat was recognized as a finalist for the 4 Under 40 Awards 2019 in the category of non-profit companies.

In her role at Blue Ridge Conservancy, Poteat kept donors engaged during the COVID-19 pandemic and created new twists in existing fundraising programs that helped the organization exceed its 2020 sales targets. She has also worked to establish legacy donation programs while adding to the list of recurring monthly donors who support the organization’s land conservation efforts.

“It was an unexpected honor to be selected as Trailblazer 2021,” said Poteat. “I am fortunate to have worked for two of the most wonderful nonprofits in the High Country: Blue Ridge Conservancy and Valle Crucis Community Park. The support I have received from my colleagues, board members, and supporters of these organizations has been invaluable in my career. I hope to be able to serve this community for many years to come. ”

In addition to her professional life, Poteat is an active volunteer with the Women’s Fund of the Blue Ridge and the Boone Sunrise Rotary Club. A keen outdoor enthusiast and soccer fan, she was a founding member of The Squatch Guard, a group of Appalachian FC supporters who volunteer across the community.

“Richard and Caroline are two other examples of how the highlands business world can be the perfect platform for motivated young professionals,” said David Jackson, President / CEO of the Boone Chamber of Commerce. Richard has shown great visions and equally impressive results in shaping the operations and sales strategies for an already successful company at Boone Rent-All & Parties Too. Caroline is one of the most respected and successful nonprofit development leaders in our community, and Blue Ridge Conservancy has been very successful in reviewing more of their mission-oriented projects thanks to their fundraising work. These two professionals are excellent role models for the next generation of rising stars in our business world. ”

Campbell is the 4th winner of the 4 Under 40 Award, recognized as a Business North Carolina Trailblazer since the awards were launched. Poteat was nominated for 4 U40 awards in 2019.

4 Under 40 Award 2020 (Education) winner Laura Barry was named a Trailblazer by Business North Carolina last year. 2018 4 Under 40 award winners Anna Oaks (Rising Star) from Mountain Times Publications and Danny Wilcox (Non-Profit Business Professional) from the We Can So You Can Foundation were in first class of publication in 2018.

Jesse Pope of the Grandfather Mountain Stewardship Foundation was recognized as a Business North Carolina Trailblazer in 2018, while Matt Vincent was recognized by VPC Builders in 2019.

The 4 Under 40 Awards program is presented annually by the Boone Area Chamber of Commerce and its event partner Appalachian Commercial Real Estate.


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